IBM to Introduce Industry’s First Complete Video Editing Solution with Avid Technology, Simplifying a Way to Do e-business with Web-Based Video
Sub-$10,000 Solution Includes Workstation, Video Software, Web-Hosting Services
RESEARCH TRIANGLE PARK, NC (November 10, 1999) – Today IBM* announced plans to offer a complete digital video editing and publishing solution with Avid Technology** that simplifies many of the logistical challenges involved with editing and distributing video communications. The solution — a first in the industry — includes an IBM IntelliStation* M Pro workstation, Avid Xpress DV** video editing software, and web-based video hosting and distribution services from IBM. Designed for mainstream professionals who want to communicate more effectively with video on the web and other media, the solution sets a new standard for video editing ease-of-use, performance, features, and services for $8,750 (1).
Sales of digital video editing systems in the sub-$10,000 category doubled from 1997 to 1998 alone, according to industry research firm META Group, and the mainstream market for digital video systems is expected to grow at a fast pace to support the more than 400,000 websites around the world that are already video-enabled.
“In the same way that desktop publishing was brought in-house and to the desktop in the mid-eighties, organizations will increasingly adopt digital video to achieve similar benefits of cost savings, creative control, productivity gains, and the ability to accomplish more,” said Steve Kleynhans, vice president for Workgroup Computing Strategies at META Group.
Avid Xpress DV on IntelliStation is a turnkey digital video solution designed to give creative professionals within corporations, education and government institutions, the power to communicate with video. The solution will consist of web-based video hosting services from IBM Global Services, IBM’s award-winning IntelliStation M Pro workstation, IBM monitor and storage products, and the newly announced Avid Xpress DV digital video content creation software developed by Oscar (4) winner Avid Technology.
The solution will be sold exclusively through IBM resellers and distributors, Avid resellers and distributors, or direct from IBM (1-877-IBM-4PCS). Avid Xpress DV is offered exclusively on IBM IntelliStation. The solution is planned for shipment within the first quarter of 2000.
Once equipped with the solution, an individual will simply shoot footage, plug the DV camera into the IntelliStation workstation, launch the Avid Xpress DV application and begin assembling a video. Using the high-powered and reliable IntelliStation M Pro workstation and the intuitive Avid Xpress DV software, individuals will be able to easily create professional-looking video and multimedia content for a wide variety of uses including sales and marketing videos, training videos and web-based teaching solutions.
Source: IBM