Federated Department Stores Teams With IBM to Launch Macys.com in Time for the Holiday Shopping Season
World Class Technology Supports Macy’s e-business Powerhouse
Somers, N.Y (November 18, 1998) – . Macys.com, an IBM e-business solution, announced today its new Web site is open and ready for business. IBM, the technology partner of Federated Department Stores, created the site and is providing the hardware, software and services that bring to the Web more than 250,000 apparel and gift items found in the Macy’s department stores.
The site, located at http://www.macys.com, was designed to mirror a traditional Macy’s department store, enabling shoppers who don’t live near a Macy’s store to enjoy the same wide selection via the Internet. Customers will also be able to use the leading-edge solutions developed by IBM exclusively for macys.com including gift and product search wizards as well as a more personalized shopping experience.
“Enabling Macy’s to become an e-business is an important milestone in the retail industry,” said Karl Salnoske, General Manager, Electronic Commerce, IBM Software Solutions. “IBM’s e-business solution will help Macy’s extend its reach to consumers who have never had access to a Macy’s store and is a showcase for the type of results a customer can expect from IBM.”
The end-to-end e-business solution was developed by IBM’s Interactive and New Media Solutions unit. Designed to be easily navigated for maximum customer satisfaction, the macys.com solution includes the following IBM products and services:
IBM Net.Commerce*, part of the WebSphere family, a commerce server product that breaks new ground by making it easier for merchants to establish online storefronts with industry-leading security, intelligent catalog tools and the most extensive database access in the industry. The IBM Net.Commerce Web catalog is easy to use and assures secure credit card purchases.
IBM Interactive and New Media Solutions creative and design services, content development and Internet programming and integration services to make the macys.com Web site functional and easy to navigate.
IBM Global Web Solutions secure, high availability Web Hosting with round-the-clock management, technical support, and managed data center services to support fulfillment systems from IBM Global Services.
The DB2* family of relational database products which makes the vast inventory of Macy’s products available from the macys.com site and enables customers to search for and find fashion apparel, accessories, home merchandise and gifts of choice.
The IBM RS/6000*, a highly available and scalable Web server system that has powered many high-profile Web sites such as the Nagano Winter Olympics. The power of the RS/6000 helps to assure macys.com customers have Web site access 24 hours a day, 7 days a week. The RS/6000 high availability cluster also provides macys.com with the scalability and expandability to meet traffic increases and unanticipated surges in customer demand and to provide continuous service at its site.
Source: IBM