Recording Academy
e-business leader sponsors and co-creates Web site for music’s premier awards show Two months of exclusive content on Web site to be highlighted by a five-day live cybercast marking the industry’s largest grouping of recording artis
SANTA MONICA, CA & ARMONK, NY (December 27, 1999) – Michael Greene, President/CEO of the Recording Academy, today announced that IBM has extended its sponsorship of the GRAMMY Awards and is designing, hosting and jointly developing the Official Webcast of the GRAMMY Awards. The Recording Academy is providing a wealth of new and exclusive content, which will be updated frequently preceding and including the 42nd GRAMMY Awards. The arrangement links the Academy’s popular GRAMMY.com Web site with IBM’s expertise in helping organizations produce compelling event Webcasts. The agreement between the Recording Academy and IBM broadens the relationship which began in 1998.
“It’s fitting that the world’s premier music show is linked with the world’s premier technology company,” said Greene. “With the help of IBM, the Recording Academy will be able to achieve its groundbreaking goals of offering unprecedented content and access to online visitors. Plus, the multi-faceted Webcast will be a dynamic complement to the GRAMMY Awards by helping to promote the show, in addition to giving millions of people an exclusive, backstage view.”
GRAMMY.com kicks into gear with a live audio Webcast of the highly-anticipated press conference on January 4, 2000, during which the nominees for the 42nd annual GRAMMY Awards will be announced to members of the music industry and the world’s news media. Interviews with the top recording artists invited by the Academy to read the nominations will also be available on the site.
“After our successful collaboration on the 1999 GRAMMY event Web site, which raised the profile of IBM in the music industry and the Recording Academy as a technology leader, we look forward to producing another highly visible, highly interactive Web event,” said Marianne Caponnetto, vice president of worldwide media/digital media for IBM. “Together we will offer Web users a creative and innovative e-business showcase for the most anticipated music event of the year.”
Source: IBM