IBM Enhances 1-To-1 marketing solution with new technology and new capability
N/A
Seybold Seminars, San Francisco (September 02, 1998) – .. New capabilities added to IBM’s one-to-one marketing solutions enhance the way publishers, printers and other companies create information that is as much as 100 percent customized to the individual recipient. This dynamic publishing solution can be directly linked to a company’s existing customer profile information, making it possible to automatically produce materials targeted to an individual’s wants and needs.
By reaching recipients with information that more precisely responds to their needs, companies implementing IBM’s dynamic publishing solution stand to increase revenue and reduce the costs of marketing and other information distribution activities.
IBM’s dynamic publishing solution is an example of how the corporation is addressing customer relationship management needs in the printing and publishing industries. Other IBM customer relationship management capabilities for publishers and printers, include call center support, business intelligence and customized print/Web delivery.
Using this dynamic publishing solution, businesses can use the same core content to create such products as brochures, magazines, or catalogs that are customized to an individual. The end-to-end solution uses modular components and open standards based on composition technology with unique intelligent template design tools.
Key components of the IBM dynamic publishing solution are:
IBM Intelligent Miner, a data mining technology that can be used to segment a company’s customer profile data base in such a way that individual customer preferences can be matched with specific marketing messages.
Bitstream’s PageFlex, a variable data composition client-server technology that creates customized collateral in real time for a target market of one. PageFlex is a high-end application built from modular components and open standards based on Bitstream’s NuDoc composition server with unique intelligent template design tools. PageFlex can import content from any ODBC-compliant database, and “pour” the content into “stretchable” hot spots of a document automatically reflowing the content and preserving the original layout to create dynamic or variable pages.
MediaBank, a digital asset management application for publishers that enables single or interacting workgroups within an enterprise to share content and files more productively. When PageFlex creates a document, it searches meta data in MediaBank and pulls the information for use in a document. Users can search for, browse, archive, purge, review, revise, track and audit files and content, including images, text, fonts, illustrations, movies, sound files and documents. MediaBank is owned by Inso Corporation and made available to IBM by Bitstream.
IBM Printing Systems Company digital printing technologies, including: InfoPrint 4000, a 600-dot-per-inch (dpi) resolution, high quality, high speed black and white production printer; InfoColor 70 and InfoPrint Color 100, high-quality color production printers; InfoPrint 60, a 600 dpi, cut sheet, duplex printer; InfoPrint Manager print management software.
PageFlex is integrated with InfoPrint Manager print management software and print-on-demand digital printing technologies. Traditional digital print bottlenecks are significantly reduced through InfoPrint Manager’s unique variable data handling capability. InfoPrint Manager adds fax and e-mail capabilities as output device choices.
“Integrating these leading digital technologies demonstrates IBM’s commitment to advancing the capabilities of publishers and other corporations to implement robust one-to-one marketing programs,” said Peter R. O’Sullivan, director, publishing, IBM Global Telecommunications and Media Industries. “The IBM dynamic publishing solution is representative of IBM’s commitment to deliver the hardware, software and services that make publishers more competitive and help them transform their businesse into e-businesses.”
IBM corporate marketing is currently beta testing the dynamic publishing solution for potential use in producing and distributing customized IBM sales collateral.
The IBM Global Telecommunications and Media Industries business unit offers a wide range of solutions for telecommunications, cable TV, wireless, broadcasting, publishing, advertising, sports and entertainment industries, as well as Internet service providers in more than 160 countries. For more information on IBM Global Telecommunications and Media Industries, visit
www.ibm.om/telmedia.
IBM Printing Systems Company, based on Boulder, Colo., is a vertically integrated organization that specializes in print solutions for the enterprise. Its worldwide teams of sales and support specialists are dedicated to providing the solutions and support required by market segments including statement printing, direct mail, book printing, industrial, reprographics, distributed printing and one-to-one marketing.
Bitstream Inc., headquartered in Cambridge, Massachusetts, develops, markets and supports software technologies and applications for the graphics communications industry. Bitstream licenses text imaging and page layout technologies such as TrueDoc, NuDoc, and Bitstream Jet, to hundreds of industry leading independent software vendors and hardware manufacturers. Bitstream is also the developer of PageFlex, an XML-based application for the dynamic publishing of customized documents. Complementing these products, Bitstream markets a multi-lingual library of over 1,400 typefaces and offers customization services. For more information on Bitstream and its products, please visit the company on the World Wide Web at http://www.bitstream.com.
Source: IBM